Boys & Girls Clubs of Brookings follow BGCA’s five-year strategic plan, Impact 2012, that calls for a new brand strategy to bolster public support for and engagement with our mission of service to young people. Key goals of the brand strategy include:
- Increased brand awareness and understanding of Club impact
- Positioning Boys & Girls Clubs as the recognized leadership in youth development
- Positioning Boys & Girls Clubs as trusted and ethical nonprofits
BE GREAT is a campaign aimed at raising public awareness about the vital role that Clubs play in helping young people find and achieve their dreams. Take advantage of all of the resources below to encourage people in your community to get involved, spread the word and help youth reach their full potential to BE GREAT! Triple Play – This program is a National BGCA Program that focuses on the health of member’s minds, bodies, and souls. The main goal is to challenge members to be healthy and stay physically fit through proper nutrition and exercise.
